Leading design with impact

I create the future, strategically build and scale design capabilities, shape design culture, and lead growth-minded teams that transform organizations. My happy place is goal driven and collaborative environments where UX, Product and Engineering partner closely to build creative solutions using AI.

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About

I currently lead Product Design at Adobe as a Senior Director. My strategic focus has been in several enterprise marketing products and capabilities including:

- Adobe Experience Manager portfolio products (Content Management System, Digital Asset Management, Cloud Management)
- Adobe Commerce (Merchandising, Order Management, Business Intelligence)
- Adobe Workfront (Campaign Planning, Workflows, Project Management)

- AI-native Marketing Strategy & Ideation agentic product capabilities

- Content Supply Chain and GenAI along the content lifecycle.

Prior to Adobe, I led UX design and research as the Director of User Experience at Magento, accelerating the company's hockey stick growth by building a design culture that delivered experiences our customer love.

Previously, as the Vice President of Digital Experience at Volusion, I established and grew a large, diverse and high performing user experience design, research, and front-end development team that delivered best-in-class SMB and Enterprise commerce products. I also established the company’s first Design and Marketing Services team from the ground up and introduced new apps and services.

Earlier in my career, I had the opportunity work at agencies and solve a variety of sophisticated customer problems. As the Director of Client Services at a creative agency, I built many successful corporate websites, web apps, lead generation and marketing campaigns that helped the agency scale from a handful of clients to hundreds.

I live in Austin, TX with my husband, teenage daughter, and our toy poodle. In my free time, I enjoy traveling around the world and playing tennis.

Design Leadership Philosophy

AI-Forward Design Leadership

Cultivate a modern design practice that elevates experience to a core business driver.
Lead an AI-native vision with clarity and confidence, align design with measurable business outcomes, and build the capabilities required for long-term impact.
Build a flexible organization centered on collaboration, innovation, and human-first value creation.

Product Design Vision and Strategy

Define a compelling future vision while executing effectively in the present.
Connect strategy, experience, and execution across the full product lifecycle.
Craft design-led UX and AX strategies, modernize existing solutions, look around the corner to identify new opportunities, and fuel sustained, customer-focused innovation.

Operating Model for High Performance

Increase efficiency by rethinking how work gets done across teams.
Design operating models that reduce friction in decision-making, and create repeatable processes that support high-quality product delivery.
Lay the foundation for a scalable product organization that grows without sacrificing speed, alignment, or culture.

Emerging Technology and Innovation

Staying competitive requires more than awareness of new technology; it demands strategic application.
Prepare for the future of work by examining how AI is reshaping experiences, workflows, and expectations.
Regularly explore high-value opportunities using AI, align UX and AX while remaining adaptable in a rapidly evolving landscape.