Process: UX Research / Workflows / Wireframes / User Interface design / Prototypes / User Testing
Objective: Launch a new e-commerce platform that's targeted for the millennial audience.
In the past year, I have worked with my design team to create a new, free, modern e-commerce platform that was targeted towards the millennial audience. Based on the research provided by the brand manager and the direction from the CEO, we set out to design the core features that the millennials expected from such a platform. The design was based on Google's Material Design principles, which later influenced the naming of the platform. The Material platform is currently in beta.