MARKETING & CREATIVE DIRECTION
Process: Research / Campaign Planning / Wireframes / Visual Design / Prototypes / User Testing / A/B Testing
Objective: Increase customer acquisition and revenue through ecommerce store sign-ups and services attachments
My responsibilities include the planning, prioritization, and execution of digital campaigns, providing creative direction on all projects, and overseeing the implementation of marketing technology for all brands under Volusion, LLC. I work closely with the Head of Marketing to meet revenue and profitability goals. The digital marketing campaigns involve a large variety of deliverables ranging from emails to remarketing ads to A/B testing, depending on organizational objectives and budget.
Below are a few recent examples of my creative direction.
Website and Landing Pages
Display and Print Ads